Creating an effective portfolio can be a challenge. You want to show off the best of your work, but you don’t want it to be evident that you have been overly selective. You need to ensure that your portfolio can adequately convey the kind of images you shoot, the variety of your work, and your level of professionalism.
So what are some tips on how to build a good photography portfolio? Here are three top tips:
Have a Consistent Layout
It can be challenging to control your portfolio’s overall feel and flow. Sometimes it feels like you need to make every image count, which means there’s no room for filler images. But what happens is that you end up with a bland layout that doesn’t jump out at the viewer or invite them in for further inspection.
You need to develop a clear and consistent layout that allows for consistency and uniformity without sacrificing the variety or quality of images. This can be tough, but it’s essential: your portfolio should reflect the individual nature of every shot while still maintaining a solid overall feel based on your visual style.
Create a Digital Site
If you are an aspiring professional photographer, it is highly recommended to create a website for your portfolio. This lets you present your work engagingly and consistently, allowing viewers to explore the various images they find interesting.
As far as design goes, it can be helpful to look at successful websites in your industry and use them as a foundation for your site. However, make sure that you personalize it enough to reflect your personality and style of photography.
Put your Best Work Front and Center
The best images in your portfolio should be the ones that are displayed first. This is entirely counterintuitive, as most portfolios place older work or less relevant photos at the top to draw viewers in. However, potential clients want to see what you can do now – not three years ago. Make sure to include your best images first, followed by relevant work that matches their needs.
Conclusion
Creating an effective portfolio can be challenging, but it becomes significantly easier with the right amount of planning. Follow these tips to create a portfolio that effectively communicates your abilities and impresses potential clients.